Anti-fur campaign launched by SAFAR Shanghai team
January 8, 2012
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Translated by Hailun Li
In recent years, China has become the largest country involved in fur trading and production around the world. According to the latest statistics from China Leather Industry Association, solely in 2010, China consumed two third of the fur produced all around the world; it means every year, out of 2500 thousand fur production, about 1500 thousand of them comes to China, and the need is still rising. However, what consumers have not seen behind the scene is the painful death of animals like foxes, sables and racoons. In order to keep the fur as complete and fresh as possible, people usually bloodily take the fur off the animals when they’re still alive. SAFAR (Students Alliance of Animal Rights) Shanghai team launched an anti-fur campaign named “Say ‘No’ to bloody Fur”, along with ACTAsia and fifty other animal rights alliances, both in local society and universities. This campaign was well supported based on its purpose to raise public awareness on the dark side of fur industry and the importance of protecting animal rights. Posters and brochures were made and distributed, in order to ring the bell upon Chinese people and let them say no to fur consumption.
Our volunteers holding their posters on Nanjing road, in front of a fur company; as winter comes, fur is favored by a lot of people because of the sign of fashion by which it is labeled, while what is happening behind the scene is intentionally blurred by a lot of people because of the profits involved.
On the day of campaign.
Our volunteers talking to their peers about the messages we want to convey through this campaign.
Students interested watching videos on fur production made by SAFAR.
Local people and students willing to sign their names after being revealed the facts of fur production to show their support.
People interested by posters made by SAFAR Shanghai team.
In this campaign, 1000 copies of brochures were given out and 3000 signatures were collected. The weather was harsh on the day, but a lot of local people and college students slowed down their pace to take a look at the posters. No trading, no killing. Most people showed their attitude of refusing to buy any fur production; they had never been exposed to these facts of fur industry before. As long as the need of fur production exists, the killing itself will not end; and the only way to give it an end is to cut the need of consumption from the very beginning.